Monday, March 22, 2010

Element Tags

(AOC) a.k.a. anchor on camera: Use tag before copy that the anchor reads on camera

Example:
(AOC)
Immigration reform supporters are demanding change with a rally in Washington. Immigration advocates say President Barack Obama is dragging his feet to fulfill promises he made during his campaign. But there’s concern change just isn’t practical right now.

SWV a.k.a. sound with video: Use tag before video clips

Example:
(SWV0322immigration_CNN)
“It seems unlikely that rewarding people who’ve broken the law is going to discourage future law breaking. Now, it is true that people argue, hey we’ll promise to enforce the law from now on. But again, there’s an enormous credibility gap there.”

GFX a.k.a. graphic: Use tag before screen shot graphics

Example:
(GFX0322immigration_HUFFINGTON)
“We march for our families to be reunited, for students to access higher education, for all workers to benefit from vigorous enforcement of civil rights and labor laws, and for comprehensive reform of an arcane immigration system that is out of touch with global realities.”

AUD a.k.a. audio: Use tag before audio-only clips (Ex. NPR clip)

VID a.k.a. video: Use tag before video-only clips (Ex. b-roll)